Applicant Business Plan International Licensing

Personal Info
Executive Summary of Applicant
In general, state down the reason why you have chosen OldTown White Coffee as your business partner and why you think you are the right partner for OldTown White Coffee
Applicant’s Background
Please provide detailed background of the present organisation, roles and responsibilities. What would be your involvement in OldTown White Coffee business, if you are selected

Business Location

Please state the full address of your intended location. Explain the overall surroundings

Competitor Mapping

List some of the top food and beverage players within your proposed location.
Competitor 1 Competitor 2 Competitor 3 Competitor 4
Years of Operation
Customer profile
Price range
Product Variety
Average Monthly Sales

Key Success Factors

Please provide 5 main reasons why OldTown White Coffee will succeed in your intended location

Marketing Strategy

Define your target customers (demographic) and the reason you select this group. Provide your thought as to how OldTown White Coffee should be positioned in the target territory.

Advertising and Promotion (A&P) Plans

Provide A&P plans and budget. At a minimum, is 3% of the estimated revenue, the first year spending may far exceed the 4% minimum requirement.

Store Opening Plan

No City Location(mall, shoplot) Quarter & Year Rationale for selected location

SWOT Analysis (Personal)

Other Information

In 300 words, tell us why you should be shortlisted and be our business partner


Option 2

You may download the form and mail the form to
Business Development Department,
Kopitiam Asia Pacific Sdn Bhd,
Lot 896, Jalan Subang 10, Taman Perindustrian Subang,
47600 Subang Jaya, Selangor, Malaysia.